DICTATE is a solar sales team in Los Angeles, capitalizing on the largest transfer of wealth in America — and rebuilding how it gets sold.
DICTATE is a solar sales team in Los Angeles, capitalizing on the largest transfer of wealth in America — and rebuilding how it gets sold.
One summer break. Build a skill no syllabus covers, in a season that can out-earn the people grading you.
Ambition needs a vehicle. Join a network built for direction and growth, inside a federally backed industry worth billions.
Same doors. Same knock. Bug spray pays a few hundred a contract; one kitchen table here averages $14,500 — in about an hour.
You already did the hard part — the doors, the long pitch, the starting over every few years. Keep the skill. Change what an hour is worth.
Put the script down. Build a skill that’s actually yours — face to face, on your feet — then dictate your own terms.
Fifteen minutes. We evaluate each other.
Every company in this industry:
Different logo.
Same company.
We rebuilt the process. Everyone promises. We can prove it.
The measurements
Everyone promises.
We measure.
$14,500
Average pay per deal
87%
Of calendar leads close
2 wks
Signature to install
< 60d
Setter to closer
Data before the door. Closers who train you. Installs that pay.
Averages from DICTATE’s own results. The role is commission-only, and pay on a deal is split between setter and closer. Individual results vary; no income is guaranteed. Earnings disclosure
Two directions
Copy the company next door.
Or build what didn’t exist.
Solar is a massive opportunity, and everyone wants a piece. Most companies grow horizontally: take a proven model, tweak the pay plan, change the CRM, and scale it. We’ve worked inside those systems. We know their limits. DICTATE builds vertically, creating new ways to generate leads, sell, and manage teams. We’re building our advantage into every stage of the process, from the opportunities you start with to the leadership behind you. When you join DICTATE, that advantage becomes yours.
Solar is a massive opportunity, and everyone wants a piece. Most companies grow horizontally: take a proven model, tweak the pay plan, change the CRM, and scale it. DICTATE builds vertically, creating new ways to generate leads, sell, and manage teams. When you join DICTATE, that advantage becomes yours.
The job
Door to door. In person.
In Los Angeles.
Not remote. Not a phone job. You knock, you set, you close — and it pays. Then you do it again.
- Knock.Open the door.
- Set.Book the appointment.
- Close.Dictate the outcome.
- Install.Two weeks later.
- Paid.On what you produced.
Why California
A power problem.
It pays to solve it.
The largest residential solar market in America, and the highest-paying one.
- Constant outages. The power grid is 100 years old and failing.
- New charges. Rate increases multiple times a year, on every bill.
- +67% rate increase. Projected bill rise.
The solution
That’s where we come in.
- Produce with solar power on the roof.
- Store in a battery for protection against blackouts.
- Save. Lower your electricity bill by up to 30% and lock it in.
- All for no money out of pocket. Just a simple bill swap.
The path
Setter on day 1.
Successful in under 60.
If you can keep the pace.
- Day 1
Shadow.
- Learn the conversation
Communicate.
- Your own doors
Knock alone.
- Nine no’s. Door ten.
Rejection.
- The milestone
First close.
- Output you can repeat
Consistent.
- Two weeks later
First installs.
- Day 60
Closing.
The people
In their words.
[One sentence, in Evan’s words, on why Dictate was built this way.]
Evan Mika — Founder
[One or two sentences from Gabriel: what did Dictate change for you?]
Gabriel Micheloni-Creazzo
[One or two sentences from Vladimir: what did Dictate change for you?]
Vladimir Muravyev
Your ticket
The seat is open. Come earn it.
One fifteen-minute call. After that, how far you go is yours to dictate.
First class
Fifteen minutes. We evaluate each other.
Under two minutes to apply. Reviewed weekly.
Before you book
The questions worth asking.
Answered straight, the way we would on the call.
01I’ve never sold anything. Is that a problem?
No. Experience is the thing we see most and value least. A rep with no prior habits is often the fastest to develop, because there is nothing to unlearn. On day one you shadow a closer and begin learning the techniques, the strategy, and the structure that produce results at the highest level. Development from there is deliberate: communication first, then the pitch, then the close.
02I sell pest control, alarms, or insurance now. What carries over?
The discipline does: the hours, the doors, the resilience. The method does not. A solar sale is not a script or a fixed sequence of steps; it is a logical case built at the homeowner’s table from their own numbers — what they pay today, where rates are headed, and what each alternative costs. We teach you the skill set to construct that case and to develop a pitch that is yours, so the close follows from the logic rather than from pressure.
03What does a setter actually do all day?
The day starts with a correlation meeting: the previous day’s numbers, what worked, and what to adjust. From there the team moves to the area and works it — canvassing, delivering pitches, setting appointments, and closing deals. It is a competitive environment and a connected one: the team is in communication throughout the day, and performance is visible to everyone.
04What does the money actually look like?
Compensation is commission-based and paid on production. Every closed deal carries a commission that is split between the setter who booked the appointment and the closer who ran it; as you progress from setter to closer, your share progresses with you. Our average pay per closed deal has been $14,500, and some deals pay more. Installs here average about two weeks against an industry baseline of thirty-plus days, which shortens the time between a signed contract and a paid commission. Reps are independent contractors, not employees. The exact structure is reviewed on the evaluation call. No income is guaranteed.
05Why California — and why Los Angeles?
California has the highest residential electricity rates in the continental United States, and they continue to rise. The state backs the transition with incentives of its own on top of the federal programs, and it is the largest residential solar market in the country. The economics of solar are clearer here than anywhere else, which makes it the best place in America to sell it. Los Angeles is the center of that market — and, by most measures, an exceptional place to live.
06What’s different about a DICTATE deal?
We innovate at every stage of the business: lead generation, the sales process, and the systems behind each action in between. Lead generation is data-driven — the areas we work are selected from data before a door is knocked. The sales process is structured, measured, and refined against our own conversion numbers. And our reps operate as brokers rather than as the sales arm of a single installer, so each homeowner is placed with the product and installation partner that fits their situation. The results are measurable: an 87% close rate on calendar appointments, and installs in about two weeks.
07Is this remote?
No. Door to door, in person, in Los Angeles. If that sentence loses you, that’s what the sentence is for.
08What happens on the fifteen-minute call?
A conversation, not an interrogation. We walk you through the role, the compensation structure, and what the first sixty days look like, and we ask about you: what you’ve built, what you’re after, and why. You can ask us anything. Applications are reviewed weekly and selected applicants are invited to the call; if it’s a fit, you’ll leave it knowing exactly what comes next. We look forward to meeting you.